Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations. Today there are many corporations, products, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it.

Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.

Big companies can afford placing attractive, frequently changing, eye-catching visuals on their pages. These visuals play the role of cover photos in magazines: A magazine logo or title is still there, set in traditional font and providing for easy identification, but what really stops your eye is that big juicy photo.

Color is important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance, loud colors, such as red, that are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods, and light blue or silver is often used to reflect diet. Here's something new for 2008: it will be seeing 3d effects in logo design that will reach different places and stimulate different viewers who are craving for a new, fresh look! Polish those lenses and see 3D escalate to a higher level. The logo designer starts with a very basic shape that is applied to a simple transparency effect. This can lead to a more complicated process, but one thing you must remember is that the end result should look as organic as possible. Take your distortion tool for a good spin. We will say this right away: transparency has always been fashionable. Transparency allows the combination of different design elements offering the viewer a special image. With the help of transparency you can create perspectives, suggest the ideas of growth, development, combination and connection.

Today there are many corporations, products, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.

I design logo for http://www.astada.com

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I design logo for http://www.astada.com